Another interesting deterrent is to poison unruly scrapers with infinite nonsense via Markov chains https://algorithmic-sabotage.github.io/asrg/trapping-ai/

We’ll need a private-watching private to stand guard

The doctor says he’s fit as a horse

Yup. Reading the Wikipedia article about Travis Kalanick, it seems like he just became a billionaire by coming from a privileged background and getting lucky.