That is one hell of a bargaining chip on the dealer.
The dealer now has an expensive dilemma: rebrand, offer to purchase the name, or lease the name back. Any choice they make will cost them.
If I was her I would get an estimate on how much rebranding would cost them and offer them a yearly lease at 1:20th of the cost. Sign a 5 year lease then up it by 50% every 5 years until they have to rebrand.
Say it would cost them 1 million to rebrand. First five years 50K/year next 5 years $75K etc. the object is to string them along while extracting a steady cash flow that initially seems easy to reach. She could probably get 30 years of payments out of them netting over 5 million and still fuck them over in the end forcing them to rebrand.
But I am vengeful that way.
We are already tipped into a global economic recession.
Wall Street is so detached from reality with it’s head still in the sand.