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Cake day: June 13th, 2023

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  • Since we’re on c/privacy; from perplexity itself:

    What Does Perplexity Do With User Information?

    Perplexity:

    Collects: Search history, queries, device and location data, browsing activity, and navigational behavior (especially via its new AI-powered browser).

    Uses: These data points help personalize results, train their models, improve functionality, and—crucially—build detailed user profiles for targeted ads and marketing.

    Potential Risks: Privacy experts warn this data collection may turn users into marketing profiles, similar to surveillance practices seen in other big tech companies. Even actions outside the Perplexity app (via their browser) may be tracked and leveraged.

    Transparency and Privacy: Perplexity does not offer strong privacy protections (like end-to-end encryption), and isn’t fully transparent about how all user information is used. Cookies, device fingerprinting, and web beacons may track even non-logged-in users.

    Enterprise risks: Businesses using Perplexity’s enterprise tools must be cautious about uploading sensitive data, as it could be used for model training and not always protected from leaks.