This happened where I work a few years ago before the AI boom. We had a massive influx of support queries and leadership decided to pull people from tech product success and sales for a full quarter to work on the backlog.

They then dismantled the success teams after they were temporarily demoted to support, then being fired or permanently demoted after the backlog cleared

Three years later now they are building out that success team again.

What a wild time and such stupid management decisions.