Despite the rush to integrate powerful new models, about 5% of AI pilot programs achieve rapid revenue acceleration; the vast majority stall, delivering little to no measurable impact on P&L.
The research—based on 150 interviews with leaders, a survey of 350 employees, and an analysis of 300 public AI deployments—paints a clear divide between success stories and stalled projects.
Feels very much like the push in the 90’s for every company to have a website before companies understood what websites were for.
How’d that end up? Totally fine, right?
Completely agree.
I’ve got clients who I can see immediate benefits right now, and I’ve got clients where I don’t think it’s a good idea yet. Most of those that could benefit it’s small tweaks to workflow processes to save a few FTE here and there, not these massive scale rollouts we’re seeing.
Unfortunately Microsoft, along with other companies, are selling fully scale sexy to executive when full scale sexy isn’t actually ready yet. What’s available does work for some things, but it’s hard to get an executive team to sign off on a project for testing to save only 10 employees worth of work in a 2000 person company when they’re simultaneously a) worried about it going horribly wrong, and b) worried about falling behind other companies by not going fast enough.