This follows the model of a successful Lady Gaga collaboration in 2020 and another with singer Post Malone in 2025. Celebrity-created flavors brought in new customers and helped grow its awareness among Gen Z.
Partnerships have “become even more important as consumers’ purse strings tighten and they don’t have a lot of disposable income to spend,” Michelle Deignan, vice president of Oreo US, previously told CNN. “What we’ve seen is bringing credible partnership, like Selena, makes it worth it for consumers to part with their hard-earned cash.”
What about Selena Gomez (no hate she’s fine performer and apparently a decent person) makes any product worth more to me?
Not sure snack companies hiring celebrities to increase sales rises to the level of “News”, but the raw stats in the article are interesting enough to leave it.
“Executives for Mondelēz, which makes numerous household staples like Ritz, Oreos and Wheat Thins, said on its July 29 earnings call that “consumer anxiety” and a “shift to essential items” hurt North American sales. The company reported a 3.5% decline in revenue.”
I mean, the cost of everything is going up, if the choices are “buy snack food” or “buy actual food” I know which way I’m going. p.s. Ritz, Oreos and Wheat Thins are “staples” now? 🤔
If I want a snack, I can make popcorn for essentially $0.
We don’t need snacks. We need powerful allies for some real change.
When the fuck did we ever stop snacking?
