So now they probably want to use GenAI to create hype shots, fake reviews, review summaries, and “improve efficiencies” that are so far from their original mission you can’t see it from there.
But REI is a LONG ways from being the co-op sort of place they used to pretend to be. Now they just resell cheaply manufactured trash.
REI isn’t who they hype themselves to be.
So now they probably want to use GenAI to create hype shots, fake reviews, review summaries, and “improve efficiencies” that are so far from their original mission you can’t see it from there.
But REI is a LONG ways from being the co-op sort of place they used to pretend to be. Now they just resell cheaply manufactured trash.